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Sanfresco
HoReCa
Industry
Services
Branding
Package Design
Creative Direction
sanfresco
Branding and Visual Universe
Sanfresco. It's a new coffee brand project by Nos Praesenti. All from scratch, coming up with a name, searching for the perfect brand name to find out if we can register it, the branding process, and the packaging design.
Symbol
The not-so-abstract symbol we created symbolizes the collectiveness of lots of coffee cups. But we understand if you first see duo faces. Because there is more to the symbol than just a portrait and a coffee cup. We let you enjoy discovering it by observing.
Packaging
The use of kraft, the nude/peach color, and accentuating a brownish black symbolizes grounded coffee, roasted and creamy taste.
Illustrations
The brand has one original branding and follows the portfolio extension using colourful and joyful shapes in the background to ensure we bring something earthy yet vibrant to the shelves.
Cost Effective Packaging
Cups with Ilustrations
Kraft Cups
Merch
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Event
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